From TOLEDO OPERA
Toledo Opera is now accepting applications for first-time opera attendees to become guest critics in its View Then Voice focus groups, designed to engage with new audience members and gain insights that will help build and diversify the next generation of opera-goers in Toledo.
Each selected participant will receive two tickets, one for the participant and one for a guest, to attend Toledo Opera’s Il Trovatore on Friday, October 8 at 7:00 p.m. or Sunday, October 10 at 2:00 p.m. Both performances will take place at the Valentine Theatre, located at 410 Adams Street in Downtown Toledo. During the week of October 11th, participants must also attend and participate in a focus group session that will be held at the ProMedica Ebeid Center, located at 1806 Madison Avenue in Toledo. Free transportation will be available upon request. All selected participants will receive a $50 honorarium.
The View Then Voice application form can be found at toledoopera.org/view. Toledo Opera will accept applications now through Friday, August 27th. Selected participants will be notified in early September.
“This project was inspired by ‘Look at Art. Get Paid.,’ a model co-created by artists Maia Chao and Josephine Devanbu. We believe we can learn a lot from first-time opera attendees,” said Alyssa Greenberg, community engagement director for Toledo Opera. “We look forward to meeting our participants, listening to what they have to share, and developing impactful ways to engage more deeply Toledo area residents.”
“This initiative is in line with Toledo Opera’s new mission, vision, and values,” said Suzanne Rorick, executive director of Toledo Opera. “In order to create a space for everyone, we must listen to feedback, collaborate with the community, and innovate. We are excited to see where this will lead.”
View Then Voice is sponsored by the Greater Toledo Community Foundation and ProMedica. It is created in partnership with The Arts Commission and Issue Box Theatre.
For more information about View Then Voice, please contact Alyssa Greenberg, community engagement director for Toledo Opera, at agreenberg@toledoopera.org, or visit toledoopera.org/view.