By JULIE CARLE
BG Independent News
A new season at the BG Farmers’ Market will bring more than fresh produce and handmade goods—it will introduce a fresh perspective rooted in community, connection and growth.
Kinsey Mazey, a Wood County native with deep agricultural roots, is the new market manager for WLI’s BG Farmers Market in the downtown parking lot at 201 S. Main Street. While new to the position with Work Leads to Independence (WLI), Mazey brings a blend of marketing experience, farm life knowledge, and a passion for local engagement that she hopes will shape the market’s future.
“I’m excited for a new beginning,” Mazey said. “I want this to feel like a neighborhood—where everyone feels involved, from the vendors to the customers.”
Mazey, who previously worked in the programs department at the Wood County Committee on Aging, said communication and outreach are among her top priorities. Since taking on the role, she has already expanded the market’s digital presence by launching an Instagram page, increasing social media engagement and working toward a new website expected to debut before the season begins.
Her background also extends beyond the office. Raised on a cattle farm near Rudolph and now helping operate a pig farm with her husband near Weston, Mazey brings firsthand knowledge of agriculture to the role—something she believes helps her connect with vendors.
“I want vendors to feel like they can come to me with ideas or concerns,” she said. “This is their livelihood, and I want their businesses to thrive.”
The 2026 market season will run Wednesdays from May 13 through Oct. 21, from 4 to 7 p.m., and is already shaping up to be a strong one.
Mazey and Kelly Driver, WLI business manager, report a vendor count comparable to last year, with a mix of returning favorites and new additions. Among the newcomers are specialty food vendors, artisan goods producers and additional sourdough bakers—in response to the high demand.
Mazey will continue accepting vendor applications throughout the season, encouraging new participants to join even after opening day.
In addition to vendor growth, Mazey is focused on expanding the market’s role as a community hub. Plans are underway to reintroduce special events, partner with local nonprofits and strengthen ties with Bowling Green State University through both campus offices and student organizations.
“We’re trying to bring those communities together in a way we haven’t fully done before,” she said.
Food trucks—long a popular draw—will remain a priority, as will the continuation of the Power of Produce (POP) program for children, now entering its third year. The program gives kids tokens to spend on fresh produce, helping them learn about healthy eating while engaging directly with vendors.
Mazey also hopes to highlight more local talent through live performances, including school groups and community ensembles, to enhance the market’s atmosphere.
“We want people to notice a difference,” she said. “Not just in what’s offered, but in how it feels.”
That feeling, she explained, is central to her vision: a welcoming, small-town environment where shoppers aren’t just customers—they’re neighbors supporting neighbors.
“We’re promoting local. We’re supporting small businesses,” Mazey said. “When someone comes to the market, I want them to feel good knowing they’re buying from someone in their own community.”
To stay up to date on WLI’s BG Farmers’ Market, visit the Facebook page at https://www.facebook.com/BGFarmersMarket/ or Instagram account at https://www.instagram.com/bgfarmersmarket_wli/.
