Submitted WGTE PUBLIC MEDIA
WGTE Public Media announced that it will launch a new, free localized 24/7 children’s service on Jan. 16. The free services include a new TV channel and live stream on digital platforms. The effort is WGTE’s latest initiative to support early learning in the community. WGTE will broadcast PBS KIDS shows 24 hours a day on the television channel previously called WGTE Family. WGTE will also offer a live stream, making it easy for Toledo-area children to watch their favorite series during primetime and other after-school hours when viewing among families is high. Viewers will be able to watch the WGTE-branded live stream through pbskids.org and on the PBS KIDS Video App, which is available on a variety of mobile devices and tablets. The live stream complements on-demand clips and full episodes, which will continue to be available for free on the PBS KIDS Video App and streaming via pbskids.org.
Following its initial launch, the localized live stream experience will expand to offer an integrated games feature, enabling children to toggle between a PBS KIDS show and an activity that extends learning – all in one seamless digital experience. The live stream and games feature is grounded in research demonstrating that measurable gains in learning are achieved when children engage with PBS KIDS content on multiple platforms. The games will align with the learning goals of each TV series, deepening children’s involvement and supporting learning.
“WGTE Public Media has been an integral part of the community for 63 years, delivering content and services that parents trust and that move the needle in early learning,” said Marlon Kiser, President and CEO of WGTE Public Media “We are excited to build on the work we do every day for northwest Ohio and southeast Michigan’s families by adding these new 24/7 services to our offerings, ensuring that our proven educational content is accessible anytime and anywhere to all kids – especially those who need it the most.”
PBS stations reach more kids aged 2-5, more moms with children under 6 years old and more children from low-income families than any other kids TV network. With its new 24/7 channel and digital offerings, WGTE will build on this reach and impact.
