BGSU College of Business

BGSU student optimizing his business acumen to earn millions for clients

From BGSU OFFICE OF MARKETING & COMMUNICATIONS Ask Donovan J. Greening to describe search-engine optimization, better known as SEO, and his eyes will light up and his explanation speeds faster than his Porsche Cayenne. When he sees your eyes glaze over in confusion, he’ll hit the brakes, slow it down and give you enough examples until you both are sharing the same road. “Did that answer your question?” He doesn’t demean; he’s sincere in wanting to share his mastery of digital marketing and what it’s done for him, what it can do for companies behind the scenes and what he hopes it can do for Bowling Green State University. Then he laughs and says, “I’m the nerdiest person ever. I’m a super geek!” Greening, 20, is an entrepreneur, consultant and full-time college student. He is the founder of Greening Corporation United, a full-service digital marketing agency he started at the age of 15 that focuses on law firm digital marketing. In 2017, he helped generate several million dollars in new cases and revenue for his clients and law firms while also helping multiple victims of mesothelioma and lung cancer find justice. A junior, he is majoring in management of information systems in the Bowling Green State University College of Business. He grew up in West Bloomfield, Michigan, and attended Brother Rice High School. While in high school, he founded two online companies. “I taught myself how to make a website based on my YouTube channel, XVSound, when I was 15,” Greening said. “I would take music artists that weren’t that cool and find cool movie clips and chop them up and make footage to kind of go along with the song, almost like mood music. That channel started to blow up and to date that channel has 3.9 million views in total and has more than 10,000 subscribers.” That positive experience got him thinking: How could he make this into a brand? The result was XVTech, which focused on web design and social media marketing. Greening quickly turned around three local clients, a juice shop, Chris Huff from P80Fitness Studio, and DJ BJ 3525 from Hot 107.5. His next client was a hydro light factory in Warren, Michigan, which sells hydroponic lighting for large indoor agricultural facilities. “I developed for them a brand-new website and an e-commerce system,” Greening said. “I also helped them map out a shipping logistics system to make their business more efficient. That business had made over $600,000 of revenue two months after launching that website. Then, I was like, OK, now I can actually make people some money.” It was about this time that Greening enrolled at BGSU, which he said was perfect because, “I wanted to get away from home, but not too far from home. And it’s a university my mother is really happy with, and only 90 minutes from home. Plus, there are few distractions.” Once he arrived at the University, he decided to delve deeper into online marketing. Now, Greening Corporation United specializes in online marketing and rankings as well as public relations and content creation for law firms and large corporations. One of Greening’s clients is Goldberg, Persky, and White P.C., a national mesothelioma law firm specializing in mesothelioma and asbestos litigation. He began to work with one of their managing partners while…


BGSU means business as it marks construction of Maurer Center

By DAVID DUPONT BG Independent News When  the dignitaries gathered in front of the former Hanna Hall on the Bowling Green State University campus Saturday to apply shovels to dirt, they were marking work that had actually begun 10 months ago. Over Christmas break last year, crews and machinery descended on the parking lot on the other side of Hanna Hall and dug in to relocate utilities lines. That marked the beginning of work on a new home for the College of Business, and the future of business education at BGSU. But that gap between actual and ceremonial work is insignificant compared to the more than decade the project has been considered, a period that spanned the administrations of four university presidents. Hanna Hall is now a shell and to the east the footers and foundation outline what will be a 50,000-square foot addition — twice the size of the original building. Inside visitors have to use their imaginations to envision what President Rodney Rogers boldly declared will be “the most innovative space in the United States, if not the world.” The Robert W. And Patricia A. Maurer Center will be completed by summer 2020, and ready for students by the beginning of that fall semester. BGSU celebrated this new chapter in its history on the Saturday morning of homecoming. Business Dean Raymond Braun said that the center with its active learning classrooms and open design with space for collaboration will prepare students for the modern business environment. The design team, he said, traveled to corporate offices to see what was needed. The Maurer Center was created to help students develop the critical thinking, presentation, and teamwork that the business world requires, Braun said. The time of professors in front lecturing and students taking notes is over. All the classrooms in the Maurer Center will be active learning classrooms. Nijah Slaughter, a junior business administration student from Detroit, testified to the value of that approach. She came to BGSU because of the high rankings of the business program, and her time here has confirmed the wisdom of her choice. Her experience at BGSU has been “nothing short of amazing.” She believes that the new center will further enhance the education of future students. In active learning classrooms, she said: “The professor engages you in discussions with your peers where you solve problems and practice your presentations. You definitely cannot come unprepared, check your phone or fall asleep in one of these classrooms.” And with a Starbucks bakery in the building, she quipped, students may have no reason to leave the center. Michael McGranaghan said a belief in the importance of higher education moving to the active classroom model was one of the reasons he and his wife, Mary Lee, made a donation topping $1 million to the project. The dean’s suite will be named for the McGranaghans. They both graduated from the College of Business back in 1980. He went on to work for Johnson & Johnson. He said that the active learning classroom puts the facilities to best use. If higher education does not take this approach, it will lose out to online education. While touring the project, he said he’d like the university to make sure prospective students see the renderings of what the finished center would look…


BGSU’s supply chain management program ranks in top 25

From BGSU OFFICE OF MARKETING & COMMUNICATIONS The Bowling Green State University College of Business supply chain management program has been ranked among the nation’s top 25 supply chain management programs by Gartner, a leading IT and supply chain management research and advisory company. The Gartner 2018 Supply Chain University Top 25 ranked BGSU’s supply chain management program No. 21 in the nation, making it the second-highest ranking supply chain management program in Ohio. This is the BGSU program’s first appearance on the list. BGSU’s supply chain management program features an integrated approach to the movement of goods from the supplier to the final customer. BGSU supply chain graduates work in a variety of industries, including technology, manufacturing, retail, logistics, health care and consulting. The Gartner Supply Chain University Top 25 is a biennial program that assesses and ranks undergraduate and advanced supply chain degree programs in North America.


BGSU camp leads young women down the path of business

By DAVID DUPONT BG Independent News Sitting in the classroom in the college of business, 35 high school seniors seemed poised to develop the next big idea. For now they are trying to turn trash into musical instruments. The students are at Bowling Green State University for the Young Women in Business Leadership Camp being held this week. Kirk Kern, the director of the entrepreneurship program on campus, is cheerleading their efforts and aspirations. Entrepreneurs aren’t just men like Steve Jobs and Henry Ford, he tells them. Their ranks also include Isabella Weems. When Weems was 14, younger than the campers, she decided she wanted to save to buy a car. Her parents told her she’d have to earn the money. She had a choice: She could get a job or start her own business. With her parents backing, Weems started Origami Owl, making personalized pendants. The product took off. She earned more than enough to buy a car. By 2016 the company had sales of $25 million. Susan Kosakowski, the recruiting manager for the College of Business, said the residential camp has two goals. The first is “to help young ladies develop their leadership skills so they can take those back to their high schools and then continue them through their college years.” The other is to make them aware of the opportunities in business for women, she said. Even though about 55 percent of the undergraduate students at BGSU are female, in the College of Business two-thirds are. The college, Kosakowski said, would like to see more diversity, not only in gender but ethnicity and culture as well. “We have so many opportunities we want the women to start taking advantage of them,” she said. “People get very closed minded about what’s involved in business. Every time you walk in a store you’re engaged in business.” The camp aims to show young women how business impacts their lives. The entrepreneurship program is one draw for women, she said. Students from any major can minor in entrepreneurship. The program’s signature event The Hatch, where budding entrepreneurs pitch their ideas to potential investors, attracts as many women as men – six of 10 participants this year were women. The Hatch also draws interest from across the university, from photochemical science to music, including graphic design, apparel merchandising, and early childhood education. The students attending the camp had a similarly wide range of interests. Madelyn Krueger, Pettisville, is interested in being a chef, and she envisions opening her own restaurant someday. Nadia Jeelani, Cincinnati, is interested political science, and her advisor suggested she attend so she can learn about how business works. Rebecca Rust, Hillsboro, said she plans to double major in anthropology and chemistry, but she feels the skills gained at the camp will help her whatever she decides to pursue. Those skills included dining etiquette – “what’s proper, and what’s not proper,” Jeelani said – as well as instruction on business dress. All three said they appreciated the session on negotiating salaries. The time to start addressing the wage gap between women and men is at the beginning, Rust said. Kosakowski said that having the students stay on campus was important. “They are seniors starting seriously considering college. We’re giving them a taste of what college life is like.”…


Student entrepreneurs pitch their ideas at The Hatch

From BGSU OFFICE OF MARKETING & COMMUNICATIONS In the spirit of “Shark Tank,” 10 student entrepreneurs will pitch their business ideas to alumni investors during The Hatch on April 19 at Bowling Green State University. The event will begin at 6 p.m. in the Perry Field House on the BGSU campus. In 2017, The Hatch attracted more than 3,500 attendees and was streamed to watch parties across the United States. “Hatchlings” are paired with alumni mentors throughout the spring semester to develop their business ideas. The field includes two Bowling Green natives: Sara Clark and Isaac Rogers. Participating students and their ideas include: Hannah Barth and Elyse Blau, both juniors, are creating Pop-Up Palace, a play structure that is easily assembled, disassembled and modified to reflect a child’s changing developmental needs. Barth is majoring in inclusive early childhood education; Blau is majoring in early childhood education. Nick Bundy and Jacob Hauter, both juniors, are developing Saflee, a hybrid of a traditional safe and a disaster kit. Bundy is double-specializing in finance and sales and services marketing; Hauter is double-specializing in marketing and business analytics. Sara Clark, a senior, is creating Magnahalter, a horse halter that eliminates buckles and clasps by replacing them with Velcro and magnets. Clark is majoring in intervention along with dual education licensure for K-12 students with mild-to-moderate and moderate-to-severe disabilities. Olivier Ernst, a graduate student, is developing Suppleo, a supplement dispenser designed for athletic and workout environments. Ernst is pursuing his MBA. Kristen Grom, a senior, is creating Power Play, an app-controlled dog toy that allows owners to control the toy from smart devices. Grom is majoring in visual communication technology. Marikay Mester, a junior, is developing Bloomzoa, an app that makes childhood nutrition fun and interactive while providing educational tools to successfully manage dietary restrictions. Mester is majoring in dietetics. Rachael Poling, a senior, is creating a wearable device that is an early detector of geriatric diseases. Poling is majoring in applied health science. Isaac Rogers, sophomore, is developing Mchezo, a web-based, interactive game for children with chronic diseases. Rogers is majoring in business administration.


BGSU partners with Texas firm to promote online business degrees

By DAVID DUPONT BG Independent News Bowling Green State University is seeking help to promote its online business programs, even before one of them is launched. The university has signed an agreement with Academic Partnerships, a Texas-based company, to help with the marketing and recruiting of its existing online Bachelor of Science in Business Administration degree (EBSBA), and to market an online Master of Business Administration, that is still in the process of being created. Acting Provost John Fischer said that collaboration was being sought to try to get more enrollment in the eCampus programs. The university is looking more and more to non-traditional, or post-traditional students, to maintain enrollments when there are fewer high school graduates. The EBSBA is under enrolled, he said, making it a good candidate for such a collaboration. The program is aimed at working adults who want to complete a bachelor’s degree, he said. The EBSBA provides the last two years of the bachelor’s degree. Academic Partnerships is expected to start recruiting for the EBSBA this fall. Academic Partnerships will reach out to build relationships with companies to recruit students, as well as providing some mentoring support for students. They will also help market the program. That will include fine tuning language on the program’s web page. Fischer said prospective students for the EBSBA “want to know as soon as possible how much is it going to cost in its entirety, and how much credit we’ll give them for other coursework they’re bringing in.” They also want to know if they can get credit for prior learning because of their work experience. In exchange for these services, Academic Partnerships will split the revenue 50-50 with the university. The proposed online MBA is meant to address the concern in the drop in enrollment in MBA programs. “Online MBAs seem to be supplanting face-to-face MBAs,” he said. At some institutions that drop has been significant. “Cross country the trend is that those are shrinking,” Fischer said. “But we haven’t seen that yet. We don’t want to be naïve. We don’t want to assume we’re the only institution that avoids that trend.” Fischer said it’s not an either or proposition. “How do we be proactive and preserve the reputation and operation of those face to face models at the same we’re building a strong online one?” This new online MBA will not replace the three MBA programs the university already has in place. BGSU offers a traditional classroom-based, face-to-face, program on campus. It also offers two hybrid programs. Those programs bring students to campus, which includes the Levis Commons facility, periodically. The rest of the time the do some work online. The Professional MBA is aimed at working adults. The Executive MBA is geared toward business people who already have executive experience. The new collaboration with Academic Partnerships has raised concerns with BGSU Faculty Association. A letter sent to faculty by the union earlier this spring questioned whether the university had investigated offering the program in-house, and whether faculty had been fully involved. “In light of the experiences at other universities, the FA is concerned that partnering with profit-seeking corporate entities potentially threatens the quality and integrity of programs and could undermine the important obligation of higher education to support and defend the public good.” Fischer said that…


BGSU College of Business makes list of top schools

From BGSU OFFICE OF MARKETING & COMMUNICATIONS Today Poets&Quants for Undergrads, the leading online publication for undergraduate business education news, unveiled its second annual Best Undergraduate Business Programs. BGSU’s College of Business, in its first appearance on the list, ranks No. 47 overall, No. 24 among public institutions and second among Ohio’s public universities. Poets&Quants for Undergrads compiled the 2017 exclusive ranking from school-reported data and a representative survey of more than 6,000 recent graduates. Alumni were surveyed on admissions standards, academic experience and employment placement. Mary Ellen Mazey, Ph.D., president of BGSU, emphasized the University’s dedication to student success and to transforming lives. “In the College of Business, our faculty and staff are preparing the next generation of business leaders through education, research and service. We are proud to join Poets&Quants’ annual ranking.” Raymond Braun, dean of the College of Business, added, “We are honored that Poets&Quants has recognized the incredible work that happens here every day. This ranking reflects our staff and faculty’s hard work and dedication to our students and our business program, fostering an environment of excellence from start to finish.” John A. Byrne, founder and editor-in-chief of Poets&Quants for Undergrads, said, “At a time when parents and students are confronting ever-increasing tuition bills and levels of debt, the return-on-investment of a degree is more important than ever. We measure those returns and it’s no wonder that more parents are encouraging their children to major in business. The best business schools are a no-brainer investment because they are reporting record or near-record starting salaries and job placement for their graduates. What we’ve produced is an invaluable resource for students trying to make smart decisions about where to get the best education for a successful career.” Poets&Quants’ 2018 publication, “The Best Undergraduate Business Schools,” will be published in January. (See Poets&Quants story.)